Research
I investigate the market, offer, references and behavior to build a solid strategic foundation.
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CONCEITO
ROTEIRO
COPY
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PESQUISA
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ROTEIRO
COPY
TESTE
PESQUISA
INSIGHT
CONCEITO
ROTEIRO
COPY
TESTE
PESQUISA
INSIGHT
CONCEITO
ROTEIRO
COPY
TESTE
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TESTE
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Creative Strategy · Advertising · Audiovisual
GabrielVieira — Creative Strategy · Advertising · Audiovisual
Strategystartswithunderstandingpeople.
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Profile
Analytical thinking. Intentional creation.
I'm Gabriel Vieira, a 23-year-old Advertising student. My profile combines analysis, creative strategy and audiovisual execution. Before creating, I seek to understand the context: who we need to reach, which behavior we want to influence and what the data reveals about the communication.
Research, metrics and psychological reflections on the consumer guide my decisions. I turn these learnings into concepts, scripts, copy and assets with a clear purpose — not just a polished appearance.
Video editing is part of this toolkit and allows me to carry the strategy through to delivery. I also have experience in iGaming, working with AI + Motion Design and content for streamers and influencers, always attentive to audiences, platforms and the nuances of communication.
Development
Copywriting — Amanda Khayat
I'm deepening my creative strategy training through mentorship with Amanda Khayat. I am learning the advertising market end to end and the strategy behind scripts and copy that genuinely sell.
A strong idea is not an accident. Thorough research, structure and psychological reflection on the consumer are essential pillars.
Advertising marketResearchConsumer psychologyScriptCopy
Method
Every detail matters. Every choice has a reason.
Consistent creative work begins before execution: with better questions, organized information and strategic intent.
Psychology
I analyze desires, tensions and motivations to understand what truly moves the consumer.
Communication
I turn insights into concepts, narratives, copy and creative choices that lead to action.
Strategy in practice
Projects
A selection of audiovisual work where message, pace and execution work together to earn attention.
Contact
Let's talk.
Open to opportunities in creative strategy, advertising and audiovisual production.